Media
Your Second Fifty is a lifestyle brand and movement dedicated to redefining what the second half of life can look like. Rooted in empowerment, self-discovery, and vibrant living, the brand inspires people to approach their next chapter with clarity, purpose, and the confidence to thrive.
At the centre of the brand is the feature documentary “Your Second Fifty: Listen To The Lion,” now releasing across North America. The film invites viewers to confront long-held myths about aging and reconnect with the powerful, instinctive voice within — the “lion” that calls for courage, change, and a more intentional way forward. Through inspiring stories, expert insight, and transformative ideas, the documentary amplifies the brand’s mission: to help individuals embrace the years ahead with strength, joy, and possibility.
This media page serves as a home for press features, interviews, announcements, and updates highlighting the expanding reach of both the film and the movement. Your Second Fifty isn’t just a brand — it’s a call to rise, to reimagine, and to live the next fifty years with purpose and passion.
In The News
Award-winning filmmaker Laurent Goldstein is showcasing his latest documentary at the Hack Your Health Conference in Tampa on November 15th. In an interview on the health and wellness show Bloom, Goldstein discusses the film’s central question: how our perception of time shapes our beliefs about aging. Filmed across five countries over ten years, the documentary blends scientific and spiritual perspectives on longevity, featuring insights from Dr. Bruce Lipton. With a visually rich style and music by The Moffatts, the film inspires viewers to rethink aging through mindset, biology, and intention, encouraging a more conscious, joyful approach to life.